A bookshop planning literary events in Val-Morin could publish one page per guest author with times, capacity and participation details. A form would count requested seats, with a waiting list taking over when the room is full. We could send an arrival reminder and, after the event, a link to available books, with a separate choice for receiving news of future events.
An illustrative example to adapt to your business. It does not represent a completed project in this municipality.
How can we keep old events from dominating the website?
Finished events can move automatically into a dated archive. The main calendar would keep upcoming conversations visible, while older pages would preserve their information as an accurate historical record.
Should reserving a seat also subscribe someone to the newsletter?
The two choices can remain separate. People receive information needed for their booked event and decide independently whether they want updates about future activities organized by your business.