If you create custom illustrations, an enquiry form could collect the subject, format and preferred deadline. You would then propose a quote and revision stages. An approval area would bring sketches together with comments attached to each version. The customer would approve the chosen version before final production, with delivery arrangements explained according to the selected physical or digital medium.
An illustrative example to adapt to your business. It does not represent a completed project in this municipality.
Should sold artworks remain on the website?
They can remain in a gallery clearly labelled as portfolio work. Available pieces should be identified separately so visitors do not try to purchase something that has already sold.
How can conflicting feedback be reduced?
Each version can receive centralized comments and an explicit decision. We also identify the person responsible for approval, avoiding several separate messages being treated as competing final instructions.