If you offer guided walks, the page could describe the theme, expected duration, distance and breaks. A form would collect group size and practical needs without automatically promising a departure. You would confirm the itinerary, meeting point and rescheduling option. The final email would distinguish buildings viewed from outside from any interior visits genuinely included in the agreed group experience.
An illustrative example to adapt to your business. It does not represent a completed project in this municipality.
How can we show the route without spoilers?
A simple map and three sample stops can explain its pace. Detailed commentary remains part of your service, while information needed to make a booking decision stays public.
Should we promise access inside buildings?
Only when access is confirmed as part of your offering. Otherwise, the page specifies that viewing takes place outside and avoids creating an expectation of an interior tour.